Ken Murawski, President of HealthCare Links, was recently featured in an expert roundtable hosted by the Association of National Account Executives (ANAE). In the article, “5 Reasons Why National Account Teams Are Important,” Ken and other industry leaders share key insights on how dedicated national accounts teams help healthcare manufacturers overcome access barriers, improve communication, balance operational needs, and craft strategic value propositions.
Ken’s contributions highlight the evolving challenges in healthcare sales and the importance of tailored, high-level relationships with provider organizations.
